After listening to numerous parents about what they desired in a baby book, I designed the timeless yet whimsical Growing Up Baby Book. It is extremely user friendly, from its size and look (it fits easily on a standard bookshelf without looking out of place) to its loose-leaf binder style, which provides the flexibility to move, add or remove pages.

Made of archival quality materials, this beautiful and practical book contains “thought starters” throughout that prompt you with ideas for memories to record and milestones to remember. Pockets save important documents and mementos, and photo sleeves preserve snapshots. Extra spaces and pages are provided for jotting down additional thoughts.

Another feature that sets the Growing Up Baby Book apart is that it is comprehensive. It follows your child from the prenatal and baby months through the school years. Also included are sections covering family history and medical records.

In the end, the Growing Up Baby Book gives a broad view of your child's life growing up: development, accomplishments… and even missteps. This future family heirloom makes saving those memories easy, while providing your child with a precious keepsake that will last for generations.

Founder, LULU BLOOM